The Master Poster

Paul Thomas Anderson's The Master has me all hot and bothered, what with its great marketing thus far and its recent move to a mid-September release date.  Here's a new poster for the film, which looks like some sort of kaleidoscopic wallpaper.  Perhaps it hints at the weird cult quality of the religious organization the film delves into, the quaintness the founder (Phillip Seymour Hoffman) tries to wrap it in, the hazy dream that Joaquin Phoenix's drifter stumbles into?  Time will tell.